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MARKETING SHORT-TERM COURSE

SEO & AI Search Mastery Course

Rank on Google and get cited by AI answer engines.

DURATION
20 hours
FEE
₹9,999
PAYMENT
Single payment
FORMAT
Live · online
✓ Live mentor-led classes✓ Lifetime recordings✓ Certificate
SEO & AI Search Mastery course training in India — Careers Ninza, Kolkata
QUICK ANSWERS

SEO & AI Search Mastery course fee: ₹9,999 all inclusive, paid once at enrolment.

Duration: 20 hours, part-time, with live weekday evening sessions from 7pm IST and weekend workshops.

Format: Live online across India, plus classroom batches in Kolkata, Asansol and Durgapur. Every session recorded and yours for life.

Who it suits: Practitioner workshop. No prior experience required.

You finish with: A completed audit with fixes shipped, a verifiable certificate.

Roles it prepares you for: SEO specialist, Content and SEO freelancer, Organic growth executive.

About the SEO & AI Search Mastery course

SEO updated for how search actually works now: classic technical and on-page work, plus the structured data, entity clarity and content patterns that get a page cited inside AI answers.

Twenty hours, worked on a real site — audit, fix, publish, measure.

Who this program is for

If two or more of these describe you, this is the right course.

Business owners who want organic traffic
Content writers and marketers adding SEO
Freelancers offering SEO retainers
Founders reducing dependence on paid ads
Anyone whose traffic dropped after AI search launched

What you will learn

1 Run a technical audit and fix crawl and index issues
2 Build topic clusters around search intent
3 Write on-page content that earns the click
4 Implement schema so machines understand your pages
5 Optimise for AI Overviews and LLM citation
6 Track rankings, impressions and AI referral traffic

SEO & AI Search Mastery syllabus

8 modules, each taught live and reviewed by a mentor.

1 Session 1 — Technical foundations and audit View
How search engines and AI retrieval systems actually crawl, index and rank
Crawlability audit: robots.txt, sitemaps, crawl budget, orphan pages, redirect chains
Indexation diagnosis in Search Console: submitted versus indexed, and resolving exclusions
Rendering: server-side versus client-side, and why JavaScript-dependent content is invisible to many AI crawlers
Site architecture: depth, internal linking, descriptive anchors, hub and spoke structure
Core Web Vitals measured on real Indian mobile connections: LCP, INP, CLS and their common causes
Canonical tags, duplicate content, parameter handling and pagination
HTTPS, hreflang for multilingual sites, and mobile-first indexing implications
Running a full technical audit with Screaming Frog and producing a prioritised fix list
2 Session 2 — Keyword research, intent and content architecture View
Search intent classification and mapping each intent to the correct page type
Keyword research workflow using Search Console, Ahrefs or Semrush, and Google autocomplete
Topic clustering: pillar and supporting content, and mapping clusters to site structure
Keyword cannibalisation detection and consolidation
Competitive gap analysis: what competitors rank for that you do not
Commercial intent prioritisation, especially where AI answers now absorb informational traffic
Content brief construction that a writer can execute without further instruction
Content refresh strategy: improving existing pages rather than endlessly adding new ones
3 Session 3 — On-page optimisation and content that ranks View
Title tags and meta descriptions written for click-through rather than keyword stuffing
Heading hierarchy and answer-first structure under each heading
Content depth, originality and demonstrable experience — what E-E-A-T means operationally
Internal linking strategy that distributes authority and communicates topical relationships
Image optimisation: format, compression, dimensions, alt text, lazy loading
Featured snippet and People Also Ask targeting: paragraph, list and table formats
Writing for both a human reader and a retrieval system without degrading either
Content quality signals and avoiding the patterns that mark a page as thin
4 Session 4 — Structured data and entity strategy View
Why schema matters more now: machines reason about entities and relationships, not keyword density
Building a linked @graph rather than isolated schema blocks
Core types: Organization, LocalBusiness, WebSite with SearchAction, WebPage, BreadcrumbList
Commercial types: Product, Service, Course, Event with Offer and real pricing
FAQPage — the most-quoted structured type in AI answers — and Article with author and publisher
sameAs, areaServed, knowsAbout and establishing entity identity unambiguously
Validation with Rich Results Test and Schema Markup Validator, and fixing errors
The rule that must never be broken: never mark up content not visible on the page
Implementing schema on WordPress, Shopify and custom sites
5 Session 5 — GEO: getting cited by AI answer engines View
How AI systems assemble answers: retrieval, ranking, synthesis, citation
The content patterns that get extracted: answer-first paragraphs, question-shaped headings, verifiable specifics
Why vague claims are unciteable, and the value of named prices, dates and cities
Tables and lists as machine-readable structure
robots.txt configuration for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and Applebot
Writing and publishing llms.txt, including the factual section that prevents models misstating your business
Freshness signals: visible last-updated dates and dateModified in schema
Consistency across the web and why contradictory information reduces citation confidence
Testing citation: querying ChatGPT, Gemini, Claude and Perplexity and recording whether you are named
6 Session 6 — Local SEO for Indian cities View
Google Business Profile: complete setup, category selection, attributes, service areas
Photos, Posts, Q&A and the ongoing activity that affects local ranking
Review strategy: generation within policy, response templates, and handling negative reviews
NAP consistency across Justdial, Sulekha, IndiaMART, Bing Places and social profiles
Local citation building and the directories worth the effort in India
City page strategy done properly, and the doorway-page trap that gets sites penalised
Service schema with areaServed scoped per city, and internal linking between nearby locations
Local pack ranking factors and tracking visibility city by city
Multi-location businesses and location page architecture
7 Session 7 — Off-page, authority and measurement View
What link building means now: earned mentions, digital PR, data publication, partnerships
Link quality assessment and the tactics that carry penalty risk
Unlinked brand mentions and why they still contribute to AI understanding
Search Console mastery: performance report, impressions versus clicks, query analysis, index coverage
The AI-answer signature: impressions rising while clicks stay flat, and how to interpret it
GA4 for SEO: landing page reports, engagement, conversions from organic, AI referral traffic
Rank tracking versus visibility tracking, and what to actually report
Building a monthly SEO report that shows business impact rather than activity
8 Session 8 — Applied project and audit delivery View
Full audit executed on a real site: technical, content, schema, local, off-page
Prioritised fix list scored by impact and effort
Implementation of the highest-impact fixes with before-and-after measurement
Schema deployed and validated across the site
llms.txt and robots.txt published and verified
Topic cluster plan documented for the next six months
Audit report packaged as a client deliverable, reviewed by a mentor

Tools you will work in

Google Search ConsoleAhrefs / SemrushScreaming FrogGA4Schema markupChatGPT / Claude

What you walk out with

OUTCOME
A completed audit with fixes shipped
OUTCOME
A topic cluster plan
OUTCOME
Schema implemented on a live site

Roles this prepares you for

Salary depends on your city, experience and the strength of your project, so we do not publish package figures we cannot substantiate.

SEO specialistContent and SEO freelancerOrganic growth executive

Fees and payment

TOTAL PROGRAM FEE
₹9,999
All inclusive. No registration or material charges.
PAYMENT PLAN
Single payment
Paid once at enrolment. No hidden charges.
✓  Live classes with a working practitioner
✓  Lifetime access to every recording
✓  Weekly doubt-clearing session
✓  Certified project reviewed by a mentor
✓  Rejoin any future batch free if you fall behind

SEO & AI Search Mastery training across India

Batches are live online, so learners join from every state. These are the cities we hear from most — each has its own page with local batch and fee details.

See all locations across India →

SEO & AI Search Mastery — frequently asked questions

Still unsure? Call an advisor on +91 90888 39993.

What is the SEO & AI Search Mastery course fee in India?+

The SEO & AI Search Mastery course fee at Careers Ninza is ₹9,999, inclusive of everything. It is paid once at enrolment; there are no hidden or additional charges. The fee covers all live classes, lifetime recordings, weekly doubt-clearing sessions, assessments, the mentor-reviewed capstone project and portfolio guidance.

Is SEO & AI Search Mastery available online across India?+

Yes. Every batch runs live online, so you can join SEO & AI Search Mastery from anywhere in India. We currently have students from Kolkata, Asansol, Durgapur, Siliguri, Howrah, Gwalior, Patna, Ranchi, Bhubaneswar, Guwahati, Pune, Mumbai and many other cities, plus learners outside India. On-site delivery is available in Kolkata, Asansol and Durgapur, and on request in other cities for corporate or campus groups.

How long is the SEO & AI Search Mastery course and what is the weekly time commitment?+

SEO & AI Search Mastery runs for 20 hours. Sessions are scheduled in the evening or at weekends so the whole workshop fits around a job or college.

Do I need prior experience to join SEO & AI Search Mastery?+

Practitioner workshop. The course starts from first principles and the mentor calibrates pace to the batch. No technical or coding background is required. If a specific prerequisite genuinely matters for your goal, the advisor will tell you honestly on the counselling call rather than take the enrolment.

Who teaches SEO & AI Search Mastery?+

A working practitioner in the field, not a full-time trainer. Careers Ninza has more than 100 industry mentors who teach while still doing the job, so the examples come from current work rather than a textbook. You can ask which mentor is assigned to your batch before enrolling, or meet them at a free live masterclass.

What will I build during the SEO & AI Search Mastery course?+

One real capstone project, scoped in the first fortnight and carried through every module: a completed audit with fixes shipped. It is reviewed by your mentor with written feedback, and it is what interviewers or clients actually discuss with you afterwards.

Is the SEO & AI Search Mastery certificate recognised?+

You receive a verifiable Careers Ninza industry certificate with a unique ID and a public verification link, issued by Ninza Career Solutions Pvt. Ltd. once your project is accepted. It is an industry certificate, not a government-accredited degree or diploma, and we say so plainly. Its weight comes from the reviewed project behind it.

Does SEO & AI Search Mastery include placement support?+

Short-term workshops include portfolio guidance so the work is usable in interviews and client pitches. The full placement track, including referrals and mock interviews, is included with our long-term programs.

What career roles does SEO & AI Search Mastery prepare me for?+

SEO specialist, Content and SEO freelancer, Organic growth executive. Salary depends on your city, prior experience and the strength of your project, so we do not publish package figures we cannot substantiate; an advisor will give you an honest band for your target role and city.

What if I miss classes or fall behind in SEO & AI Search Mastery?+

Every session is recorded and stays yours for life. There is a weekly doubt-clearing slot where you can bring your own work, and if you fall too far behind you may rejoin any future batch of SEO & AI Search Mastery free of charge, with no conditions.

How is SEO & AI Search Mastery at Careers Ninza different from a recorded online course?+

It is live and never pre-recorded. There is no cheaper self-paced tier, because removing the live class removes the reason the course works. Batches are capped so a quiet student still gets asked questions, and the mentor reviews your project personally rather than auto-marking a quiz.

Can I see a SEO & AI Search Mastery class before paying?+

Yes. Careers Ninza runs free live masterclasses every week. Reserve a seat, watch a practitioner teach for ninety minutes, ask questions, and then decide. To enrol or to ask which batch suits you, call +91 90888 39993 or message us on WhatsApp.

How do I enrol in SEO & AI Search Mastery?+

Call +91 90888 39993, email [email protected], or send an enquiry on WhatsApp from this page. An advisor confirms whether SEO & AI Search Mastery fits your goal, then sends written confirmation of your batch, the fee and a single payment of ₹9,999. Seats are capped, so batches close once full.

SEO & AI Search Mastery across India — city questions

Same class, same fee, same mentor, wherever you are.

Is SEO & AI Search Mastery available in my city?+

Yes. Every batch runs live online, so learners across India attend the same class in real time — including Visakhapatnam, Guwahati, Patna, Raipur, Ahmedabad, Surat, Vadodara, Gurugram, Ranchi, Bengaluru and every other city and town. There is no separate recorded version for students outside Kolkata, and no city has a different curriculum.

Does the SEO & AI Search Mastery course fee change by city?+

No. The fee is ₹9,999 everywhere in India. We do not price differently for metro and non-metro learners, and there are no travel or centre charges for online batches.

Do you have a classroom centre near me?+

Classroom batches run in Kolkata, Asansol and Durgapur. Everywhere else in India is served by live online delivery, which most working professionals and students prefer. On-site delivery in other cities is available for corporate teams and college groups on request.

What are the batch timings for people in different time zones within India?+

India runs on a single time zone, so timings are identical nationwide: weekday evening sessions from 7pm IST with weekend workshops. Every session is recorded and stays yours for life, so a late shift or travel never costs you a module.

Will placement support help me find work in my own city?+

Short workshops include portfolio guidance so the work is usable in interviews and client pitches wherever you are. Full placement support, including referrals, comes with our long-term programs.

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Seats in every batch are capped

Talk to an advisor for fifteen minutes. We will tell you whether SEO & AI Search Mastery fits your goal — or which program does instead.

APPLY NOW CALL +91 90888 39993