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GROWTH LONG-TERM PROGRAM

Performance Marketing & Growth Hacking Course

Own the growth number — acquisition, experiments and CAC discipline.

DURATION
3 months
FEE
₹24,999
PAYMENT
₹10,000 × 3
FORMAT
Live · online
✓ Live mentor-led classes✓ Lifetime recordings✓ Certificate + placement support
Performance Marketing & Growth Hacking course training in India — Careers Ninza, Kolkata
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Performance Marketing & Growth Hacking course fee: ₹24,999 all inclusive, or No-Cost EMI of ₹10,000 × 3 with zero interest.

Duration: 3 months, part-time, with live weekday evening sessions from 7pm IST and weekend workshops.

Format: Live online across India, plus classroom batches in Kolkata, Asansol and Durgapur. Every session recorded and yours for life.

Who it suits: Beginner to job-ready. No prior experience required.

You finish with: A live campaign with tracked CAC, a verifiable certificate, and twelve months of placement support.

Roles it prepares you for: Performance marketing specialist, Growth manager, Paid media buyer, PPC analyst.

About the Performance Marketing & Growth Hacking course

Three months on the single question a growth role is judged on: can you buy customers profitably and prove it? You work a real budget through audience, creative, bidding and measurement, then defend the return in a weekly review.

This is the shortest route in our catalogue to a performance marketing or growth role, and the most numbers-heavy.

Who this program is for

If two or more of these describe you, this is the right course.

— Marketing executives who want to own paid budgets
— Freelancers moving from posting to performance
— Founders running their own acquisition
— Analysts moving into growth roles
— Anyone targeting a growth or performance marketing job in 3 months

What you will learn

1 Structure Meta and Google accounts that scale without breaking
2 Build a CAC, payback and LTV model you can defend
3 Design and read funnel experiments with real statistics
4 Diagnose a drop: creative, audience, landing page or tracking
5 Build retention and referral loops, not just top-of-funnel
6 Report growth to a founder or CXO in one page

Performance Marketing & Growth Hacking syllabus

10 modules, each taught live and reviewed by a mentor.

1 Module 1 — Growth fundamentals and the numbers that govern them View
•What performance marketing is accountable for, and how it differs from brand and content marketing
•North-star metric selection and building the driver tree beneath it
•Unit economics: contribution margin, allowable CAC, payback period, LTV to CAC ratio
•Break-even ROAS derivation and why a benchmark ROAS figure is meaningless without your margin
•Blended versus platform-reported metrics, and the double-counting that inflates every ad dashboard
•Budget allocation logic across prospecting, retargeting and brand defence
•Building the growth model spreadsheet: spend, CAC, conversion, revenue, contribution
•Weekly and monthly reporting structure for a founder or CMO
2 Module 2 — Meta advertising: structure and delivery View
•Current delivery mechanics: retrieval breadth, unified ranking, and the implication that manual targeting constrains performance
•Business Manager setup, asset organisation, permissions, pixel and catalogue hygiene
•Campaign architecture: Advantage+ Shopping and Sales, manual broad, objective selection, budget structure
•Learning phase mechanics and the conversion volume required to exit it
•Audience strategy: broad, lookalikes, custom audiences, exclusions, and the cost of over-segmentation
•Retargeting architecture with correct exclusion windows
•Catalogue and dynamic product ads for ecommerce
•Placement strategy and why manual placement selection usually costs performance
•Policy compliance, account health and recovering from restrictions
3 Module 3 — Creative as the primary performance lever View
•Why creative now determines outcomes more than targeting or bidding
•Concept diversity versus variation: designing a test that produces signal
•Hook construction: first two seconds of video, first three words of static
•Format coverage: static, carousel, short vertical video, UGC, founder-led, testimonial, demonstration
•Briefing creators and editors so output is usable without rework
•UGC sourcing in India: cost, rights, brief structure, quality control
•Creative fatigue detection through frequency and CTR decay rather than calendar
•Building a creative library with naming conventions and performance history
•Landing page and creative message match
4 Module 4 — Google Ads for performance View
•Search campaign structure: brand separation, match types, ad group tightness, negative architecture
•Keyword research for commercial intent and query mining discipline
•Smart Bidding strategies compared, with the conditions each requires to work
•Performance Max: feed quality, asset groups, audience signals, control retention, brand exclusion
•Shopping and Merchant Center: feed optimisation, attributes, GTIN, disapproval resolution
•YouTube for direct response: format selection, audience, creative length
•Demand Gen and Display: appropriate use and immediate placement exclusions
•Lead generation versus ecommerce structures and the different metrics each needs
5 Module 5 — Tracking and measurement infrastructure View
•Google Tag Manager: container structure, data layer, triggers, preview discipline
•GA4: events, key events, ecommerce implementation, conversion marking
•Server-side tagging: deploying a server container and routing first-party
•Meta Conversions API: implementation, event deduplication, event match quality, hashed phone and email for India
•Google enhanced conversions and offline conversion import via GCLID
•WhatsApp and phone-closed funnels: capturing the click ID through to enrolment or sale
•Attribution models, lookback windows, and reconciling platform data against CRM truth
•Tracking audit checklist and the failure modes that silently break accounts
6 Module 6 — Landing pages and conversion optimisation View
•Landing page anatomy for cold traffic: promise, proof, objection handling, single action
•Speed as a conversion factor on Indian mobile networks
•Trust architecture: reviews, guarantees, delivery and returns clarity, COD terms, contact visibility
•Form and checkout optimisation: field reduction, error handling, UPI and payment method coverage
•Qualitative research: recordings, heatmaps, exit intent surveys
•A/B testing statistics: sample size, significance, minimum detectable effect, and recognising an underpowered test
•Test prioritisation and maintaining a backlog
•Post-click experience for lead generation: thank-you page, immediate follow-up, speed-to-lead
7 Module 7 — Retention, lifecycle and loops View
•Why retention improvement usually beats CAC improvement in Indian unit economics
•Activation: defining and instrumenting the moment a customer gets value
•WhatsApp lifecycle flows: cart recovery, order updates, reorder prompts, win-back
•Email and SMS sequencing with segmentation by behaviour and value
•Cohort retention analysis by acquisition channel to identify quality, not just volume
•Referral mechanics and viral loop arithmetic
•Loyalty and subscription models where the category supports them
•Reactivation campaigns and calculating whether a dormant customer is worth reacquiring
8 Module 8 — Experimentation and growth process View
•Hypothesis writing: the change, the expected effect, the mechanism, the measurement
•Experiment types: A/B, multivariate, holdout, geo split, before-after with control
•Incrementality testing and why platform-attributed lift overstates true contribution
•Building an experiment backlog and scoring it for impact and effort
•Weekly growth meeting structure and decision-making discipline
•Documenting learning so the team stops repeating failed tests
•Scaling wins and killing losers quickly without over-reacting to noise
9 Module 9 — Scaling and diagnostics View
•Scaling protocol: increment size, waiting period, campaign versus duplication
•Geographic expansion into tier-2 and tier-3 India and the CAC advantage it often carries
•Channel expansion sequencing and evaluating a new channel before committing budget
•Festive season strategy in India: audience build-up, CPM inflation, creative pre-production, capacity checks
•Diagnostic sequence when performance drops, in order: tracking, frequency, landing page, auction, self-inflicted change, creative
•Account structure hygiene and the quarterly audit
•Managing spend across multiple accounts and clients without losing control of blended numbers
10 Module 10 — Capstone: run a live budget View
•Week 1–2: unit economics established, allowable CAC agreed, tracking implemented and verified
•Week 3–4: campaigns structured and launched, creative set produced, baseline recorded
•Week 5–9: live optimisation with weekly growth reviews, experiment log maintained
•Week 10–11: retention flow implemented and measured
•Week 12: final growth report — blended CAC, contribution, experiment learnings, forecast, and a defended recommendation
•Deliverables: live campaign with tracked CAC, growth model, experiment log, one-page report for a founder

Tools you will work in

Meta Ads ManagerGoogle AdsGA4Google Tag ManagerLooker StudioHotjar / ClarityExcel / Sheets

What you walk out with

OUTCOME
A live campaign with tracked CAC
OUTCOME
A growth model and experiment log
OUTCOME
A one-page growth report for interviews

Roles this prepares you for

Salary depends on your city, experience and the strength of your project, so we do not publish package figures we cannot substantiate.

Performance marketing specialistGrowth managerPaid media buyerPPC analyst

Fees and payment

TOTAL PROGRAM FEE
₹24,999
All inclusive. No registration or material charges.
PAYMENT PLAN
₹10,000 × 3
No interest, no processing fee. First instalment at enrolment.
✓  Live classes with a working practitioner
✓  Lifetime access to every recording
✓  Weekly doubt-clearing session
✓  Certified project reviewed by a mentor
✓  Rejoin any future batch free if you fall behind

Performance Marketing & Growth Hacking training across India

Batches are live online, so learners join from every state. These are the cities we hear from most — each has its own page with local batch and fee details.

See all locations across India →

Performance Marketing & Growth Hacking — frequently asked questions

Still unsure? Call an advisor on +91 90888 39993.

What is the Performance Marketing & Growth Hacking course fee in India?+

The Performance Marketing & Growth Hacking course fee at Careers Ninza is ₹24,999, inclusive of everything. You can pay it as ₹10,000 × 3 under our No-Cost EMI plan, with no interest and no processing charge. The fee covers all live classes, lifetime recordings, weekly doubt-clearing sessions, assessments, the mentor-reviewed capstone project and placement assistance.

Is Performance Marketing & Growth Hacking available online across India?+

Yes. Every batch runs live online, so you can join Performance Marketing & Growth Hacking from anywhere in India. We currently have students from Kolkata, Asansol, Durgapur, Siliguri, Howrah, Gwalior, Patna, Ranchi, Bhubaneswar, Guwahati, Pune, Mumbai and many other cities, plus learners outside India. On-site delivery is available in Kolkata, Asansol and Durgapur, and on request in other cities for corporate or campus groups.

How long is the Performance Marketing & Growth Hacking course and what is the weekly time commitment?+

Performance Marketing & Growth Hacking runs for 3 months. Plan on six to eight hours a week: two live weekday evening sessions plus project work, with occasional weekend workshops. Working professionals complete it without taking leave.

Do I need prior experience to join Performance Marketing & Growth Hacking?+

Beginner to job-ready. The course starts from first principles and the mentor calibrates pace to the batch. No technical or coding background is required. If a specific prerequisite genuinely matters for your goal, the advisor will tell you honestly on the counselling call rather than take the enrolment.

Who teaches Performance Marketing & Growth Hacking?+

A working practitioner in the field, not a full-time trainer. Careers Ninza has more than 100 industry mentors who teach while still doing the job, so the examples come from current work rather than a textbook. You can ask which mentor is assigned to your batch before enrolling, or meet them at a free live masterclass.

What will I build during the Performance Marketing & Growth Hacking course?+

One real capstone project, scoped in the first fortnight and carried through every module: a live campaign with tracked CAC. It is reviewed by your mentor with written feedback, and it is what interviewers or clients actually discuss with you afterwards.

Is the Performance Marketing & Growth Hacking certificate recognised?+

You receive a verifiable Careers Ninza industry certificate with a unique ID and a public verification link, issued by Ninza Career Solutions Pvt. Ltd. once your project is accepted. It is an industry certificate, not a government-accredited degree or diploma, and we say so plainly. Its weight comes from the reviewed project behind it.

Does Performance Marketing & Growth Hacking include placement support?+

Yes. Long-term programs include portfolio review, resume and LinkedIn clinics, mock interviews with working professionals, and referrals to our hiring partner network, for twelve months after completion. There is no success fee and no income-share agreement. We do not guarantee employment, and we would be cautious of any institute that does.

What career roles does Performance Marketing & Growth Hacking prepare me for?+

Performance marketing specialist, Growth manager, Paid media buyer, PPC analyst. Salary depends on your city, prior experience and the strength of your project, so we do not publish package figures we cannot substantiate; an advisor will give you an honest band for your target role and city.

What if I miss classes or fall behind in Performance Marketing & Growth Hacking?+

Every session is recorded and stays yours for life. There is a weekly doubt-clearing slot where you can bring your own work, and if you fall too far behind you may rejoin any future batch of Performance Marketing & Growth Hacking free of charge, with no conditions.

How is Performance Marketing & Growth Hacking at Careers Ninza different from a recorded online course?+

It is live and never pre-recorded. There is no cheaper self-paced tier, because removing the live class removes the reason the course works. Batches are capped so a quiet student still gets asked questions, and the mentor reviews your project personally rather than auto-marking a quiz.

Can I see a Performance Marketing & Growth Hacking class before paying?+

Yes. Careers Ninza runs free live masterclasses every week. Reserve a seat, watch a practitioner teach for ninety minutes, ask questions, and then decide. To enrol or to ask which batch suits you, call +91 90888 39993 or message us on WhatsApp.

How do I enrol in Performance Marketing & Growth Hacking?+

Call +91 90888 39993, email [email protected], or send an enquiry on WhatsApp from this page. An advisor confirms whether Performance Marketing & Growth Hacking fits your goal, then sends written confirmation of your batch, the fee and No-Cost EMI of ₹10,000 × 3. Seats are capped, so batches close once full.

Performance Marketing & Growth Hacking across India — city questions

Same class, same fee, same mentor, wherever you are.

Is Performance Marketing & Growth Hacking available in my city?+

Yes. Every batch runs live online, so learners across India attend the same class in real time — including Visakhapatnam, Guwahati, Patna, Ahmedabad, Surat, Vadodara, Rajkot, Faridabad, Gurugram, Bengaluru and every other city and town. There is no separate recorded version for students outside Kolkata, and no city has a different curriculum.

Does the Performance Marketing & Growth Hacking course fee change by city?+

No. The fee is ₹24,999 everywhere in India, with the same No-Cost EMI of ₹10,000 × 3. We do not price differently for metro and non-metro learners, and there are no travel or centre charges for online batches.

Do you have a classroom centre near me?+

Classroom batches run in Kolkata, Asansol and Durgapur. Everywhere else in India is served by live online delivery, which most working professionals and students prefer. On-site delivery in other cities is available for corporate teams and college groups on request.

What are the batch timings for people in different time zones within India?+

India runs on a single time zone, so timings are identical nationwide: weekday evening sessions from 7pm IST with weekend workshops. Every session is recorded and stays yours for life, so a late shift or travel never costs you a module.

Will placement support help me find work in my own city?+

Yes. Our hiring partner network covers roles across Indian cities, and a growing share of openings are remote and open to candidates anywhere in India. We share your profile only with your consent, for a specific role. We do not guarantee employment.

Other programs you might consider

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Seats in every batch are capped

Talk to an advisor for fifteen minutes. We will tell you whether Performance Marketing & Growth Hacking fits your goal — or which program does instead.

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