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MARKETING SHORT-TERM COURSE

Google Ads Mastery Course

Capture high-intent demand across Search, PMax and YouTube.

DURATION
20 hours
FEE
₹9,999
PAYMENT
Single payment
FORMAT
Live · online
✓ Live mentor-led classes✓ Lifetime recordings✓ Certificate
Google Ads Mastery course training in India — Careers Ninza, Kolkata
QUICK ANSWERS

Google Ads Mastery course fee: ₹9,999 all inclusive, paid once at enrolment.

Duration: 20 hours, part-time, with live weekday evening sessions from 7pm IST and weekend workshops.

Format: Live online across India, plus classroom batches in Kolkata, Asansol and Durgapur. Every session recorded and yours for life.

Who it suits: Practitioner workshop. No prior experience required.

You finish with: A live search account you built, a verifiable certificate.

Roles it prepares you for: Google Ads specialist, PPC executive, Search marketing freelancer.

About the Google Ads Mastery course

Twenty hours on Google Ads as an intent channel: keyword and query control, bidding, PMax, YouTube and the tracking that makes any of it measurable.

You build a real account and leave with a keyword plan, live campaigns and a reporting view.

Who this program is for

If two or more of these describe you, this is the right course.

Business owners bidding on their own category
Freelancers and agency staff running client accounts
Marketing executives owning search budgets
Ecommerce sellers running shopping campaigns
Job seekers targeting paid search roles

What you will learn

1 Build a keyword plan around commercial intent
2 Structure Search campaigns and negatives properly
3 Run Performance Max without losing control
4 Set up conversion tracking in GA4 and Google Ads
5 Write ads and extensions that lift quality score
6 Report on CPA, ROAS and wasted spend

Google Ads Mastery syllabus

6 modules, each taught live and reviewed by a mentor.

1 Session 1 — Account structure and search fundamentals View
Google Ads account hierarchy: account, campaign, ad group, keyword, ad
Search intent taxonomy: informational, commercial, transactional, navigational
Keyword research that maps to commercial value rather than volume, using Keyword Planner and query data
Match types in practice: broad, phrase, exact — and how broad match behaves with Smart Bidding
Negative keyword architecture: account, campaign and ad group level, plus shared lists
Brand campaign separation and why mixing brand and non-brand destroys your reporting
Campaign settings that quietly waste money: search partners, display expansion, location targeting mode
Budget and bid strategy selection for a new account with no conversion history
2 Session 2 — Ads, landing pages and Quality Score View
Responsive search ads: asset structure, pinning, and giving the system enough to work with
Ad copy that earns the click: specificity, offer clarity, objection pre-emption
Ad extensions in full: sitelinks, callouts, structured snippets, call, lead form, location, price, promotion
Quality Score components: expected CTR, ad relevance, landing page experience
Landing page relevance and the message match between query, ad and page
Landing page speed on Indian mobile connections and its effect on conversion
Ad testing methodology and reading results without acting on noise
3 Session 3 — Shopping, Performance Max and the wider network View
Google Merchant Center setup: feed creation, required attributes, GTIN, image policy
Feed optimisation: title formula, product type, custom labels for campaign segmentation
Disapproval troubleshooting and account suspension recovery
Standard Shopping campaign structure and priority settings
Performance Max: asset groups, audience signals, listing groups, brand exclusions
Retaining visibility and control within PMax, and the reports that reveal what it is doing
YouTube advertising: format selection, audience targeting, creative requirements
Demand Gen and Display: legitimate uses and the placements to exclude immediately
4 Session 4 — Conversion tracking with GA4 and GTM View
What each tool does: GTM deploys, GA4 measures, Google Ads optimises
Google Tag Manager: container setup, triggers, variables, data layer, preview mode
GA4 configuration: data streams, enhanced measurement, custom events, key events
Google Ads conversion actions: creation, source selection, and never double-counting from two sources
Conversion windows matched to your real sales cycle, not the default
Conversion values and why Smart Bidding needs them to optimise for revenue
Primary versus secondary conversion actions and their effect on bidding
Enhanced conversions: implementation with hashed phone and email
Offline conversion import via GCLID for leads that close on a call or WhatsApp
Linking Google Ads and GA4, auto-tagging, and why manual UTMs break attribution
5 Session 5 — Bidding, optimisation and budget control View
Smart Bidding strategies compared: maximise clicks, maximise conversions, target CPA, target ROAS
The conditions each strategy needs to work, and the volume threshold below which they fail
Manual CPC and when it is still the right choice
Bid adjustments: device, location, schedule, audience — and which still apply under Smart Bidding
Search terms report mining as a weekly discipline
Auction insights, impression share and diagnosing lost impression share by budget or rank
Budget pacing, seasonality adjustments and data exclusions
Weekly optimisation routine and what not to touch
6 Session 6 — Reporting, audit and client delivery View
Building a reporting view a founder or client actually reads
Attribution models compared, and why Google Ads and GA4 will never match
Monthly account audit checklist: tracking health, double-counting, negatives, feed status, budget leaks
Lead quality feedback loops and optimising for qualified leads rather than form fills
Local campaigns for Indian service businesses: location targeting, call tracking, Business Profile integration
Scaling: geographic expansion, keyword expansion, campaign type expansion
Live account review: your campaign audited by a mentor with written feedback

Tools you will work in

Google AdsKeyword PlannerGA4Google Tag ManagerMerchant Center

What you walk out with

OUTCOME
A live search account you built
OUTCOME
A keyword and negative plan
OUTCOME
A weekly optimisation checklist

Roles this prepares you for

Salary depends on your city, experience and the strength of your project, so we do not publish package figures we cannot substantiate.

Google Ads specialistPPC executiveSearch marketing freelancer

Fees and payment

TOTAL PROGRAM FEE
₹9,999
All inclusive. No registration or material charges.
PAYMENT PLAN
Single payment
Paid once at enrolment. No hidden charges.
✓  Live classes with a working practitioner
✓  Lifetime access to every recording
✓  Weekly doubt-clearing session
✓  Certified project reviewed by a mentor
✓  Rejoin any future batch free if you fall behind

Google Ads Mastery training across India

Batches are live online, so learners join from every state. These are the cities we hear from most — each has its own page with local batch and fee details.

See all locations across India →

Google Ads Mastery — frequently asked questions

Still unsure? Call an advisor on +91 90888 39993.

What is the Google Ads Mastery course fee in India?+

The Google Ads Mastery course fee at Careers Ninza is ₹9,999, inclusive of everything. It is paid once at enrolment; there are no hidden or additional charges. The fee covers all live classes, lifetime recordings, weekly doubt-clearing sessions, assessments, the mentor-reviewed capstone project and portfolio guidance.

Is Google Ads Mastery available online across India?+

Yes. Every batch runs live online, so you can join Google Ads Mastery from anywhere in India. We currently have students from Kolkata, Asansol, Durgapur, Siliguri, Howrah, Gwalior, Patna, Ranchi, Bhubaneswar, Guwahati, Pune, Mumbai and many other cities, plus learners outside India. On-site delivery is available in Kolkata, Asansol and Durgapur, and on request in other cities for corporate or campus groups.

How long is the Google Ads Mastery course and what is the weekly time commitment?+

Google Ads Mastery runs for 20 hours. Sessions are scheduled in the evening or at weekends so the whole workshop fits around a job or college.

Do I need prior experience to join Google Ads Mastery?+

Practitioner workshop. The course starts from first principles and the mentor calibrates pace to the batch. No technical or coding background is required. If a specific prerequisite genuinely matters for your goal, the advisor will tell you honestly on the counselling call rather than take the enrolment.

Who teaches Google Ads Mastery?+

A working practitioner in the field, not a full-time trainer. Careers Ninza has more than 100 industry mentors who teach while still doing the job, so the examples come from current work rather than a textbook. You can ask which mentor is assigned to your batch before enrolling, or meet them at a free live masterclass.

What will I build during the Google Ads Mastery course?+

One real capstone project, scoped in the first fortnight and carried through every module: a live search account you built. It is reviewed by your mentor with written feedback, and it is what interviewers or clients actually discuss with you afterwards.

Is the Google Ads Mastery certificate recognised?+

You receive a verifiable Careers Ninza industry certificate with a unique ID and a public verification link, issued by Ninza Career Solutions Pvt. Ltd. once your project is accepted. It is an industry certificate, not a government-accredited degree or diploma, and we say so plainly. Its weight comes from the reviewed project behind it.

Does Google Ads Mastery include placement support?+

Short-term workshops include portfolio guidance so the work is usable in interviews and client pitches. The full placement track, including referrals and mock interviews, is included with our long-term programs.

What career roles does Google Ads Mastery prepare me for?+

Google Ads specialist, PPC executive, Search marketing freelancer. Salary depends on your city, prior experience and the strength of your project, so we do not publish package figures we cannot substantiate; an advisor will give you an honest band for your target role and city.

What if I miss classes or fall behind in Google Ads Mastery?+

Every session is recorded and stays yours for life. There is a weekly doubt-clearing slot where you can bring your own work, and if you fall too far behind you may rejoin any future batch of Google Ads Mastery free of charge, with no conditions.

How is Google Ads Mastery at Careers Ninza different from a recorded online course?+

It is live and never pre-recorded. There is no cheaper self-paced tier, because removing the live class removes the reason the course works. Batches are capped so a quiet student still gets asked questions, and the mentor reviews your project personally rather than auto-marking a quiz.

Can I see a Google Ads Mastery class before paying?+

Yes. Careers Ninza runs free live masterclasses every week. Reserve a seat, watch a practitioner teach for ninety minutes, ask questions, and then decide. To enrol or to ask which batch suits you, call +91 90888 39993 or message us on WhatsApp.

How do I enrol in Google Ads Mastery?+

Call +91 90888 39993, email [email protected], or send an enquiry on WhatsApp from this page. An advisor confirms whether Google Ads Mastery fits your goal, then sends written confirmation of your batch, the fee and a single payment of ₹9,999. Seats are capped, so batches close once full.

Google Ads Mastery across India — city questions

Same class, same fee, same mentor, wherever you are.

Is Google Ads Mastery available in my city?+

Yes. Every batch runs live online, so learners across India attend the same class in real time — including Visakhapatnam, Guwahati, Patna, Raipur, Ahmedabad, Surat, Vadodara, Gurugram, Ranchi, Bengaluru and every other city and town. There is no separate recorded version for students outside Kolkata, and no city has a different curriculum.

Does the Google Ads Mastery course fee change by city?+

No. The fee is ₹9,999 everywhere in India. We do not price differently for metro and non-metro learners, and there are no travel or centre charges for online batches.

Do you have a classroom centre near me?+

Classroom batches run in Kolkata, Asansol and Durgapur. Everywhere else in India is served by live online delivery, which most working professionals and students prefer. On-site delivery in other cities is available for corporate teams and college groups on request.

What are the batch timings for people in different time zones within India?+

India runs on a single time zone, so timings are identical nationwide: weekday evening sessions from 7pm IST with weekend workshops. Every session is recorded and stays yours for life, so a late shift or travel never costs you a module.

Will placement support help me find work in my own city?+

Short workshops include portfolio guidance so the work is usable in interviews and client pitches wherever you are. Full placement support, including referrals, comes with our long-term programs.

Other programs you might consider

MARKETING Digital Marketing Entrepreneur 6 months · ₹49,999 MARKETING Meta Ads Mastery 20 hours · ₹9,999 MARKETING SEO & AI Search Mastery 20 hours · ₹9,999

Seats in every batch are capped

Talk to an advisor for fifteen minutes. We will tell you whether Google Ads Mastery fits your goal — or which program does instead.

APPLY NOW CALL +91 90888 39993